Stability, Regularity, Predictability and Habit

Stability, regularity, predictability and habit use less energy, are more stable, and preferable to constant change so long as behaviors are not maladapted to the context and produce the desired outcome.

I think this is truer in the USA than in other parts of the world. Take the humble cell phone plan. We will purchase more minutes because there is significant comfort in knowing that the bill will always be $99.99 each month even though we never use all those minutes. We just can’t stand it when the carrier hits us with even one of those high per-minute charges. Now, once the per-minute charges become a burden (maladapted to our situation) then we attempt to get back to stability buy upgrading our plan.

In sales, the role of a sales person is to help the buyer make the purchase. Make it easy for them to buy and they will buy it.

In therapy, if the adopted behavior is stable, regular, predictable, and uses the least energy possible, then the change will be more likely to stick.

Best wishes to you,
-Lane